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How to find the best keyword for your industry

How to Find the Best Keywords For Your Industry


When it comes to optimizing your online presence and boosting your digital marketing efforts, finding the right keywords is paramount. Learning how to find the best keywords for your industry acts as bridges connecting your content to the audience you aim to reach. 

In this article, we’ll delve into the intricacies of keyword research, offering a comprehensive step-by-step guide to help you find the best keywords for your industry. We’ll also highlight some effective keyword research tools along the way.

1. Identify Your Business Niche and Audience

Start by precisely identifying the niche your business operates in and the specific group of people you aim to reach. This step involves a deep understanding of your business’s sector, allowing you to discover the unique terms and phrases commonly used within your industry.

This knowledge is crucial in pinpointing the language and keywords your prospective customers are likely to use.

Simultaneously, getting a clear picture of your target audience helps in tailoring your keyword choices so they resonate more effectively with those who are most interested in your products or services.

2. Develop Initial Keyword Ideas

Initiate the process by generating a foundational set of keywords related to your specific industry, offerings, or services. These initial keywords, often referred to as ‘seed keywords’, form the base of your keyword strategy.

They are simple yet essential terms that closely align with what your business represents and offers. Focus on simplicity and clarity, ensuring these keywords are easily understandable and relevant to your target audience.

This approach will set a solid foundation for expanding your keyword list in subsequent steps.

3. Leverage Keyword Research Tools

Keyword research tools are invaluable assets in this process. Here are some tools you can use along with their URLs:

  • Google Keyword Planner: A free tool that provides keyword ideas, search volume data, and bid estimates. It’s especially useful for finding keywords related to your industry.
  • Ubersuggest: This tool offers keyword suggestions, search volume, competition data, and insights into the top-ranking pages for your target keywords.
  • SEMrush: While SEMrush is a paid tool, it offers comprehensive keyword research features, competitor analysis, and insights that can give your keyword strategy a competitive edge.
  • Ahrefs: Another paid tool that offers a range of features including keyword research, backlink analysis, and content exploration. It’s particularly useful for in-depth keyword analysis.
  • KeywordTool.io: This tool provides keyword suggestions from Google, YouTube, Bing, Amazon, and more, helping you diversify your keyword strategy.

4. Expand Your Keyword List

Once you’ve gathered your initial seed keywords and gained insights from the keyword research tools, it’s time to broaden your keyword horizons. This step involves enriching your list with a variety of keyword types to capture a wider spectrum of search queries. Here’s how to do it:

  • Incorporate Variations: Consider different forms and tenses of your seed keywords. For instance, if your seed keyword is “healthy recipes,” variations could include “healthier recipes,” “healthiest recipe ideas,” and “recipe for good health.”
  • Embrace Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that cater to niche searches. These keywords often have lower search volumes but higher conversion potential. For example, if your industry is fitness, you might add “beginner yoga poses for flexibility” as a long-tail keyword.
  • Integrate Synonyms: Synonyms add diversity to your keyword portfolio and help you tap into different ways people might express a similar concept. If your seed keyword is “digital marketing,” synonyms could be “online advertising,” “internet promotion,” or “web-based branding.”
  • Explore Related Topics: Expand beyond the core of your industry to include related topics that your target audience might be interested in. If you’re in the travel industry, for instance, keywords like “sustainable travel tips,” “budget-friendly vacation ideas,” and “best travel accessories” can attract a broader audience.
  • Consider Geographic Variations: If your business serves specific regions or locations, include relevant geographic keywords. For instance, if you’re a bakery in New York, keywords like “best bakery in NYC,” “artisan bread in New York,” and “New York pastry shop” can be valuable.
  • Uncover Question-Based Keywords: People often search in the form of questions. Incorporate keywords that answer common questions related to your industry. For instance, if you’re in the tech field, “how to choose a laptop for gaming” could be a valuable question-based keyword.
  • Leverage Seasonal and Trending Keywords: Stay up to date with seasonal trends and current events in your industry. Include keywords related to holidays, trends, and events that are relevant to your target audience.

Keyword Examples:

  • Healthy dinner recipes for weight loss
  • Best exercises for lower back pain relief
  • Organic skincare products for sensitive skin
  • Tips for improving work-from-home productivity
  • DIY home improvement ideas on a budget
  • Top fashion trends for summer 2023
  • Essential hiking gear for beginners
  • Plant-based protein sources for vegetarians
  • How to start a successful small business
  • Sustainable gardening practices for eco-conscious gardeners

5. Evaluate Keyword Search Volume and Competition

This stage is about analyzing how often each keyword is searched (search volume) and how challenging it would be to rank highly for those keywords (competition level). The search volume gives you an insight into the frequency of searches for a particular keyword, indicating its popularity.

On the other hand, understanding competition involves evaluating how many others are targeting the same keywords and the effort it would take to outperform them.

Strive for a strategic balance – choose keywords that are searched frequently enough to drive traffic, but not so competitive that ranking for them is exceedingly difficult.

6. Prioritize Relevant and High-Intent Keywords

In this phase, concentrate on selecting keywords that are not only relevant to your business but also imply a strong intention to take action.

These are the terms that suggest a user’s immediate interest or readiness to engage, such as “purchase,” “enroll,” or “download.” Such keywords are typically more valuable as they are more likely to convert searches into tangible actions or sales.

Ensure that the keywords you prioritize align closely with your business objectives and effectively capture the essence of what your target audience is seeking.

7. Monitor and Adapt

Continuously observe and adjust your approach to keyword selection. This involves regularly checking your website’s performance data and keeping an eye on evolving search trends.

As the digital landscape and user behaviors change, so should your keyword strategy. This proactive adaptation ensures that your keywords remain effective and relevant.

Regular updates and refinements to your keyword list will help you maintain a strong online presence and stay competitive in your industry.


In conclusion, learning how to find the best keywords for your industry requires careful research and strategic thinking.

By following this step-by-step guide and utilizing powerful keyword research tools, you can ensure that your content reaches the right audience and drives meaningful engagement. 

Remember to regularly review and adjust your keyword strategy to stay ahead in the ever-evolving digital landscape.

If you’re looking to further refine your keyword research or enhance your digital marketing efforts, don’t hesitate to avail our Keyword Research Services today!

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